As I closed my laptop after a VIP Day this weekend, my clientfriend said “Thanks for giving me permission to share my story.” I used to think personal branding was simply a marketing function … something we strategically did to grow our audience. But now that enough clients have cried happy tears with me, I’m […]
What’s on your schedule today? Chances are, you have your hands full with the hard work of change-making. Raising money, breaking down stigma, providing mental health services … what’s on your to-do list? Whatever it is, I know it’s long! So when it’s time to come out of the trenches and into the networking group, […]
People shy away from using LinkedIn because they think it’s stuffy. Boring. Corporate.
This text stopped me in my tracks. A mentor-mother-sister-friend (turned client) reached out as she completed her Pre-Work Questionnaire for our Personal Branding on LinkedIn VIP Day. She had asked a few trusted colleagues how they perceive her and what makes her uniquely poised to do the work she does. She’s not alone with her […]
If you haven’t watched Ted Lasso, just X out of this blog and start streaming it now! It’s that good, trust me. I especially loved the exchange between Keeley and Rebecca in this week’s episode, after Keeley kicked butt as the PR Manager of the football team. Rebecca: People who are amazing at their job […]
Positioning yourself as a thought leader brings your supporters along this engagement funnel more quickly. When you’re ready to ask for help, they are ready to roll up their sleeves and get in the trenches with you. Let me explain … First, prospective supporters find your thought leadership content in the platforms they already engage […]