As I closed my laptop after a VIP Day this weekend, my clientfriend said “Thanks for giving me permission to share my story.” I used to think personal branding was simply a marketing function … something we strategically did to grow our audience. But now that enough clients have cried happy tears with me, I’m […]

Personal Branding is Therapeutic

Self-Limiting Beliefs

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Me in my one, beautiful hat. Awkwardly holding my earring because where do you put your hands in a photo?!?

By getting clear and specific on your lane, you will attract the right people to you.

Niching down to find your expertise

Strategy

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Mara James and Tania Bhattacharyya during VIP Day

What’s on your schedule today? Chances are, you have your hands full with the hard work of change-making. Raising money, breaking down stigma, providing mental health services … what’s on your to-do list? Whatever it is, I know it’s long! So when it’s time to come out of the trenches and into the networking group, […]

Questions to build your personal brand

Personal Branding

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Infuse boundaries and guardrails into your personal branding strategy.

Personal Branding and Boundaries

Personal Branding

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All of us benefit from seeing written proof of our credibility, expertise, and ability every now and then.

Social Proof vs. Imposter Syndrome

Self-Limiting Beliefs

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For the right person … your know-how is groundbreaking. They’ve got a problem in their life and they’re looking for the right solutions.

How to own your expertise as a thought leader

Self-Limiting Beliefs

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Tania with Kirby

People shy away from using LinkedIn because they think it’s stuffy. Boring. Corporate.

Is LinkedIn too corporate and boring for my personal brand?

LinkedIn

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Text Message from a Client

This text stopped me in my tracks. A mentor-mother-sister-friend (turned client) reached out as she completed her Pre-Work Questionnaire for our Personal Branding on LinkedIn VIP Day. She had asked a few trusted colleagues how they perceive her and what makes her uniquely poised to do the work she does. She’s not alone with her […]

Personal Branding: How do others perceive you?

Self-Limiting Beliefs

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If you haven’t watched Ted Lasso, just X out of this blog and start streaming it now! It’s that good, trust me. I especially loved the exchange between Keeley and Rebecca in this week’s episode, after Keeley kicked butt as the PR Manager of the football team.  Rebecca: People who are amazing at their job […]

Speak up for your work to build a strong personal brand

Personal Branding

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Positioning yourself as a thought leader brings your supporters along this engagement funnel more quickly.  When you’re ready to ask for help, they are ready to roll up their sleeves and get in the trenches with you. Let me explain … First, prospective supporters find your thought leadership content in the platforms they already engage […]

How does thought leadership lead to trust?

Personal Branding

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