LinkedIn

Is LinkedIn too corporate and boring for my personal brand?

September 20, 2021

People shy away from using LinkedIn because they think it’s stuffy. Boring. Corporate.

People shy away from using LinkedIn because they think it’s stuffy. Boring. Corporate. A place to stick up your resume and then forget about it for years.

Much like the actual corporate world (especially recently) there’s been a humanization of LinkedIn. Over time, you can grow a personal brand on LinkedIn that attracts your ideal audience to you. A space for your thought leadership content that positions you as a trusted voice in your industry.

There are some truths to these myths because LinkedIn USED TO BE this way. But a few years ago, LinkedIn massively overhauled their algorithm. And they are continuing to invest in creators.

I conducted a Very Official Experiment last week. I posted this question on LinkedIn (stuffy?) and Instagram (fun!) to collect data.

In case you missed it, the post read: If Kirby swallowed you, what superpowers would he gain? If LinkedIn was still the way it was five years ago, you’d guess people might say:

SWOT-analyzation
Exceeding quarterly sales metrics by 200%
Something to do with deliverables and SMART goals

But … no!

People shared their superpowers: Empathy. Patience. Calmness. The gift of gab. Faith in the universe.

Remember, LinkedIn is not just about your resume. It’s about being a resource for the people you serve.

It’s a place to show up as the approachable authority and thought leader that you are, even if you don’t always feel like it. You can build a personality-driven brand on LinkedIn that’s attracts your dream audience.

Someone out there in your audience needs to hear that nugget of wisdom in your mind right now. It could change the trajectory of their day, maybe their life.

You just have to post it, and let the universe do the rest.

Tania with Kirby, an elite athlete

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

so hot right now

I'm Tania, your new cheerleader & confidante.

Let's give your work the platform it deserves. I consult with a hybrid approach, guiding thought leadership personal branding strategy with support in dismantling imposter syndrome.

more about me

hey there!

write for me

ghostwritten thought leadership content

let's link up

LinkedIn VIP Day

 Top Ways to Work Together

Be-leaf in yourself.

The world needs to hear your wisdom, now more than ever. 

Sign up for my weekly guidance to move beyond overwhelm and the self-limiting beliefs that hold you back from showing up in your true power.

Join me by the fire.

We help purpose driven women stand out as they stand up for their mission. Let's smash through the barriers of strategy, schedule, and self-limiting beliefs, together.

Home
services
About
offerings
blog

Lumos Marketing

follow along 
on social media:

SEND ME A NOTE >

GET ON THE LIST >

© lumos marketing 2021  

contact