What’s on your schedule today? Chances are, you have your hands full with the hard work of change-making.

Raising money, breaking down stigma, providing mental health services … what’s on your to-do list? Whatever it is, I know it’s long!

So when it’s time to come out of the trenches and into the networking group, behind the podium, or on the podcast interview … how do you clearly, concisely, and confidently convey what you do (when you do SO MUCH)?

This is important, because when you paint a clear picture of the future you’re creating, people raise their hands to build it with you!

It all starts with your brand message foundation.

Let’s go behind the scenes from my VIP Day with Mara James, a game-changing nonprofit founder and Executive Director. We took a day to get crystal clear on the unique impact Mara makes in the mental health space + created storytelling content that converts.

You can answer these questions on your own to replicate the experience!

9 – 10am … let’s go deep into our SELF.

What’s your “why” and deeper purpose? What were you put on this Earth to do … and what will your legacy be?

How do you transform the problem you work on?

How do you do it differently from others? What are your unique strengths?

10 – 11am … you gotta share your STORY.

How do you answer, “What do you do?” in a way that makes other people say, “Tell me more!”

What’s your signature story, which positions you as a guide?

11 – 12pm … STRENGTHEN that LinkedIn profile!

If your dream client, investor, or referent visited your LinkedIn right now, would they want to work with you?

How can you optimize your profile to shine as the approachable authority you are?

12 – 1pm…Take a break and do something fun!

1 – 2pm … put the SOCIAL into social media.

Who is your audience and how can you find them on LinkedIn?

How can you build relationships with the right people online, then move them offline as supporters?

2 – 4pm SHARE your expertise as an approachable authority.

Does your content attract the right people – so they’re reaching out to you?

Can you show up consistently (at least 1x week) sharing value in audience-specific terms?

Do you talk about the problem, the solution, and how you specifically help in a story-telling format?

As you build your personal brand, you’ll seriously scale your impact. Stand out as you stand up for your mission! Because we are the ones we’ve been waiting for.

P.S. This can be easier said than done because you are so close to the work you do. If you need a little outside help, click here to join the VIP Day interest list for Q1 of 2022.