Positioning yourself as a thought leader brings your supporters along this engagement funnel more quickly.
When you’re ready to ask for help, they are ready to roll up their sleeves and get in the trenches with you. Let me explain …
First, prospective supporters find your thought leadership content in the platforms they already engage with. This is the start of a beautiful new relationship!
Your high quality content keeps you top of mind with these “followers”, as your expertise helps them identify their pain points and related solutions.
Consistently providing high value content turns the relationship into “friendship” over time as you become their go-to resource for information and begin 2-way dialogue and rapport.
At this point, “fans” are advocates for your mission, converting into board members, ambassadors, donors, investors and high level stakeholders that help you make shift happen.
Want to know how you can effectively position yourself as a thought leader in your niche? Let’s talk.